I have been working as a consultant for Bushwick Film Festival's New Media program for the last few weeks. A couple of things about New Media and Film Festivals:
- It’s becoming increasingly important if you want to stay on the cutting edge of storytelling. Major film festivals are carving out their niche: New York Film Festival’s Convergence, Sundance’s New Frontier, and Tribeca’s TFI Interactive, exist along with multi-platform festivals like SxSW and Northside.
- No one knows exactly what they’re doing yet. Challenges from curation to exhibition are evident in every festival.
So we’re in this sea change and I’m excited to be working with a festival that is becoming part of the conversation. My issue in the past has been with people are too excited to talk about the work, rather than letting the work speak for itself. Too much explanation, not enough exhibition.
There is a delicate balance between pushing boundaries and thoughtful art-making. As we look back at the last one hundred years of filmmaking, we can see the language of cinema slowly and naturally develop. Cinema and New Media sit at a natural cross-section: storytelling. The principles have changed very little, only the format is evolving.
That’s what I keep in mind as we move forward at Bushwick Film Festival; the story and the format have to be in sync, clear, and compelling.
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